Module 1 - Casting your CEO vision
Module 2 - WHO YOU ARE
Module 3 - Your brand story
Module 4 - Who you're for
Module 5 - Building your brand message
Module 6 - Brand Messaging in Action
Module 1 - Casting your CEO vision
Two life-changing exercises that will help you create a vision for where you want to go with your business and understand with clarity WHY you are working so hard to build your dream.
We’ll dive into:
✓ What’s holding you back from getting to your next level
✓ Identifying skills you need to reach your goals
✓ 7-levels deep on why you’re even doing this
Module 2 - WHO YOU ARE
You’ll learn how to articulate what you stand for as a brand by crafting your:
✓ Core brand values
✓ Brand personality
✓ Brand experience statements
Module 3 - Your brand story
Craft your brand story that creates true connection with your audience and feels authentically you.
You’ll learn:
✓ Why brand stories work
✓ Types of stories (and when to apply them)
✓ Core brand stories
Module 4 - Who you're for
It’s time to define your perfect-fit client so you can get inside their heads and create messaging that will magnetically attract them to you (and keep away high maintenance, wrong-fit people)
We’ll dive into:
✓ Why to niche
✓ The four key questions you need to be able to answer
✓ Where to find your ideal clients
Module 5 - Building your brand message
Turn everything you’ve learned in the course into a single sentence that you can use to clearly explain who you are, who you’re for and why it matters. Then, watch as more perfect-fit clients start coming your way!
You’ll learn:
✓ What is a brand message?
✓ The three parts of your brand message
✓ How to put it together
Module 6 - Brand Messaging in Action
You won’t be left with a simple sentence and no clue how to use it! This is the application module.
You’ll learn:
✓ How to audit your values to make sure they’re showing up in how you operate and communicate
✓ How to use your message on social media
✓ How to use your message on your owned channels ✓How to use your message in real life