Ditch your marketing burnout and magnetically attract perfect-fit clients with ease!

Brand Message Mastery

Your roadmap to creating a magnetically-authentic brand, getting clarity about your ideal clients, and mastering your brand message so you can confidently talk about what you do, actually feel excited about it, and attract your dream clients easily. 

Hey, service providers, coaches, consultants, and educators:

How often have you felt like you have something AMAZING to share with this world, but you can’t find the right words to explain what you do in a way that speaks to the people who need what you have to offer.

I get it because I’ve been there.

You have a deep desire to make an impact in this world, but you’re doubting yourself hard. The imposter syndrome is turned up to 10 and every time you start feeling like you’re making progress, you start questioning yourself again.

The reason you’re struggling is because you don’t have the clarity you need to move forward with confidence.

Once I discovered how to build a brand that felt authentic to me, really represented my values and what I believed in, I was able to understand clearly who I could help and who would actually want what I was offering, and it made communicating it and marketing myself so much easier!

Here’s your invitation to discover how.

I know you’re trying!
Some days it feels like you’re doing ALL the things, BUT it still feels like you’re throwing spaghetti at the wall

  • Trying to be more consistent on social media, but you don't know what to say

  • Constantly changing your niche because you don't want to leave money on the table

  • Your vision for your business is a moving target

  • Some days it's hard just to answer the question: "what do you do?"

Everything you want to achieve with your business starts with getting clear on your brand message.

It’s not about doing MORE marketing. You don’t have to be on social media daily. You don’t have to jump onto the latest trending platform. You DON’T have to dance on the internet!

All you need is the right words that feel authentically you, so that you can stand out from your competition and have dream clients flocking to you! 

brand message mastery will help you:

  • Define your unique brand so you're ready to share it with the world

  • Get in your ideal client's heads so you know exactly what to say to call them in

  • Articulate your brand story in a compelling way

  • Craft your custom brand message statement so you welcome the question " what do you do?"

Brand Message Mastery was created to empower passionate entrepreneurs – like you – to build a brand and a business on your own terms. One that you’re excited about! One that is fulfilling because you’re working with people who can truly benefit from your services and skills. 

When I first created this program, I wanted to help people nail their elevator pitches, so they could confidently talk about what their business does. I know you struggle with how to talk about what you do in a way that makes people want to work with you. 

But in order to get to that “sexy sentence” (as one client called it), you need to understand all of the pieces. That’s where the Magic Brand Formula comes in.

We start by going deep into who you are and what you stand for as an entrepreneur: your vision, values and story. That clarity leads to determining exactly who is the right fit to work with you, that you are compatible with.

As one of my favourite business mentors, Marie Forleo, says, “You can’t reach everybody. You can’t please everybody. You’re not compatible with everybody.”

Then, we craft the message of why it matters. Use it on your website, your Instagram bio, or in a conversation with a real human. 

This connects the dots for your ideal clients and gets them nodding along and recognizing they truly need what you’re offering. (kind of like you are right now 😉)


Here’s what other entrepreneurs like you say: 

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“I knew I had something great to share with the world, but I was struggling to package and communicate it. I didn’t know how to define who I wanted to speak to. My biggest takeaway was really marrying who I am and the service I want to provide to the world with who my ideal client is, and realizing they are integral to each other.”

 – Chelsea K

Here’s a sneak peek inside the program


  • You feel so connected to the purpose of your business that you feel unstoppable
  • You know exactly who you’re meant to serve in this world (you know your ideal clients inside and out)
  • You are excited and confident about how to talk about what you do
  • And before you know it, you are showing up consistently and seeing results from sharing your brand message.



  • Stop feeling frozen when it comes to attracting your people
  • Have clarity about who you are and how you show up in your business
  • Build an authentic brand that you’re proud of
  • Know who you’re for and also who you’re NOT for
  • Know what gets you up in the morning so you can keep confidently moving forward

the 6 steps to mastering your brand message

Let’s recap everything that comes with Brand Message Mastery


The step-by-step guide to creating your magnetic brand message, getting clear on your vision and understanding your ideal client. Also includes audio course for listening on the go!

Bippity Boppity Brand Book ($497 Value)

All the tools and resources you need to get clear on your brand message faster.

That's almost $2,500 of value!

This isn’t just another business program.

This program will transform the way you think about your brand to the point you have so much clarity about who you are and how to show up, that you are excited to get up and do the work each day, and your perfect-fit clients will start finding you.


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New here? I’m Kelly!

Award-winning marketer. Brand and visibility strategist. Queen of taking messy action (#dothething) and girl-mom of 2.

When I lost my mum to breast cancer, I learned the hard way that life is short. And I became obsessed with making sure I didn’t spend mine doing things that didn’t bring me joy.

So I made it my mission to help other moms start and grow their own businesses so they can make an income and impact while still keeping their family a priority. 

Since 2017, I’ve coached and trained hundreds (probably thousands) of entrepreneurs on branding, marketing and launching their ideas and how to get out of their own way in the process.

You’re next! 

Money back guarantee

no risks here!

If you don’t feel like you got value from the program in the first 14 days, and you actually watched the training and did the work, I will give you 100% of your money back.


When can I start?

You get immediate access to the program as soon as you enroll! (LOVE that go-getter energy!)

How long do I have access to the course?

You have access to the self-study material and resources forever! 

What kind of business is BMM good for?

Every business has a brand. Every brand needs to market. What I teach in this program will shape the brand strategy and marketing plan for pretty much any business. This program works if you’re just getting started or if you’ve been in business for a few years. Previous students include: fitness trainers, financial planners, social media coaches, health practitioners, interior designers, personal stylists, confidence coaches, professional organizers, a professional blade sharpener!

How long will the program take?

Everyone can go at their own pace. However, we hae  created a proposed roadmap for you to complete this course in less than two hours a week for seven weeks.

That provides extra time for implementation.

Then, plan for an hour every two weeks for the Q&A calls.