stop working with the wrong clients!

Go from chasing business and saying yes to everyone, to magnetically attracting perfect-fit clients you are confident about helping.

You’re a passionate service provider who wants to make an impact and help people, but you feel like you’re constantly having to convince people that you have what they want

You’ve started building your business and you’ve had some clients, but something is still not clicking. It’s your brand, baby, and it needs more of YOU in it.

Brand Message Mastery is your roadmap to building a brand that feels so authentically you that marketing becomes easy and effortless. You’ll be so excited about what you’re building, have incredible clarity about who it’s for and be able to confidently share your message that makes you stand out and attract your dream clients.

Brand = who you are

Marketing = how you tell people about it

The truth is: You’ve done countless “ICA” exercises, but knowing if she prefers coffee or tea isn’t relevant. You have to build your brand from the inside out, so you can find clients who are compatible with YOU – your values, your story, your experience.

Imagine only working with clients who already value your knowledge and expertise so you’re free to show up and do your thing, getting them amazing results!


I know you’re trying!
Some days it feels like you’re doing ALL the things.
BUT it still feels like you’re throwing spaghetti at the wall

  • You find yourself trying to write social posts, but don't know what to say

  • You keep changing your niche (or make exceptions based on who is asking for help right now)

  • Your vision for your business is a moving target

  • Some days it's hard just to answer the question: "what do you do?"

Brand Message Mastery was created to empower passionate entrepreneurs – like you – to build a brand and a business on your own terms. One that you’re excited about! One that is fulfilling because you’re working with people who can truly benefit from your services and skills. You know you were meant to make an impact in this world, and it’s time for you to step into that.

When I first created this program, I wanted to help people nail their elevator pitches, so they could confidently talk about what their business does. I know you struggle with how to talk about what you do in a way that makes people want to work with you. But in order to get to that “sexy sentence” (as one client called it), you need to understand all of the pieces. That’s where the Magic Brand Formula comes in.

We start by going deep into who you are and what you stand for as an entrepreneur: your vision, values and story. That clarity leads to determining exactly who is the right fit to work with you, that you are compatible with.

As one of my favourite business mentors, Marie Forleo, says, “You can’t reach everybody. You can’t please everybody. You’re not compatible with everybody.”

Then, we craft the message of why it matters. Use it on your website, your Instagram bio, or in a conversation with a real human. This connects the dots for your ideal clients and gets them nodding along and recognizing they truly need what you’re offering. (kind of like you are right now 😉)


Here’s what other entrepreneurs like you say: 

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“I knew I had something great to share with the world, but I was struggling to package and communicate it. I didn’t know how to define who I wanted to speak to. My biggest takeaway was really marrying who I am and the service I want to provide to the world with who my ideal client is, and realizing they are integral to each other.”

 – Chelsea K

What would being lit up about your business again be worth to you?
It’s truly priceless.
But you can have it, along with everything else inside of Brand Message Mastery for only $397.

Here’s a sneak peek inside the program

Brand Message Mastery

Your roadmap to creating a magnetically-authentic brand, getting clarity about your ideal clients, and mastering your brand message so you can confidently talk about what you do, actually feel excited about it, and attract your dream clients to work with you.

And you can do it in only 2 hours a week!


  • You feel so connected to the purpose of your business that you feel unstoppable
  • You know exactly who you’re meant to serve in this world (you know your ideal clients inside and out)
  • You are excited and confident about how to talk about what you do
  • And before you know it, you are showing up consistently and seeing results from sharing your brand message.



  • stop feeling frozen when it comes to attracting your people
  • have clarity about who you are and how you show up in your business
  • build an authentic brand that you’re proud of
  • know who you’re for and also who you’re NOT for
  • Know what gets you up in the morning so you can keep confidently moving forward

This isn’t just another “niche bootcamp.” This program will transform the way you think about your brand to the point you have so much clarity about who you are and how to show up, that you are excited to get up and do the work each day, and your perfect-fit clients will start finding you.

You know you have something special to offer this world, but you need to articulate and communicate it so the right clients can find you.


So you’re ready to start marketing your business on purpose, with messaging that showcases your brand and sounds like you?

Let’s review the magic!

  • Instant access to the digital course - Value $997

    Start getting clarity on your brand, ideal client and message right away!

  • The Bibbidi Bobbidi Brand Book - Value $97

    Exercises to walk you through every step of the process.

There’s more!

Bonus #1: 

 Value $

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BONUS #2: 

Value $

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I know you have something AMAZING to share with this world, but you’re struggling with how to explain what it is in a way that speaks to the people who need what you have to offer.

I get it because I’ve been there.

I feel your desire to make an impact in this world. To help people. To make a difference. But you’re doubting yourself hard. The imposter syndrome is turned up to 10 and every time you start feeling like you’re making progress, you start questioning yourself again.

I 100% feel you on this rollercoaster ride that’s called entrepreneurship. It’s a constant state of panic followed by excitement, and sometimes you can’t tell the difference between the two.

The reason you’re struggling is because you don’t have the clarity you need to move forward with confidence.

Once I discovered how to build a brand that felt authentic to me, really represented my values and what I believed in, I was able to understand clearly who I could help and who would actually want what I was offering, and it made communicating it and marketing myself so much easier!

And I want the same for you! So, here’s your invitation to explore how.

Payment options

Flex Pay

2 monthly payments
  • Get Brand Message Mastery -> 2 easy payments of $207

Pay in Full

$ 397 USD
  • Instant access to 6 module online program
  • Worksheets & Implementation tools
  • Unlock bonus course: Marketing on Purpose

Hey, I’m Kelly!

Award-winning marketer. Brand Strategist. Small-town, girl mom of 2.

I did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies.

Until I stepped into my CEO power, taking that big business experience and applying it to my small business clients.

Now, it’s your turn.

I see you out there hustling, really desiring for this passion of yours to become a success. I admire your drive, and believe with all of my heart that if more people would follow their passion for entrepreneurship, this world would be a happier place.

And I can’t wait to walk alongside you on your next-level journey for success and happiness.

Money back guarantee

no risks here!

If you don’t feel like you got value from the program in the first 14 days, and you actually watched the training and did the work, I will give you 100% of your money back.


When can I start?

You get immediate access to the program as soon as you enroll! (LOVE that go-getter energy!)

How long do I have access to the course?

Forever! (forever-ever)

What kind of business is BMM good for?

Every business has a brand. Every brand needs to market. What I teach in this program will shape the brand strategy and marketing plan for pretty much any business. This program works if you're just getting started or if you've been in business for a few years. Previous students include: fitness trainers, financial planners, social media coaches, health practitioners, interior designers, personal stylists, confidence coaches, professional organizers, a professional blade sharpener!

How long will the program take?

We have created a proposed roadmap for you to complete this course in less than two hours a week for seven weeks.