The problem isn’t AI. It’s that your AI it doesn’t know YOU yet.
Train AI to sound on-brand and totally you—in under 2 hours—with BrandCalibrator™.
You don’t need better prompts. You need a smarter foundation.
Real talk…
AI is only helpful when it's trained on your brand.
It’s not your fault AI keeps missing the mark.
You’ve tried prompt libraries. You’ve added personality to your inputs. Maybe even uploaded your writing samples!
But here’s the missing piece no one’s talking about:
AI only works when it has access to your full brand context.
You need it to be an extension of your brain, and this means feeding it all of the nuances:
→ Your strategy.
→ Your audience.
→ Your quirks that make you unique.
That’s the foundation. Without it, your tools are guessing (and filling in the blanks). That’s why your content still feels off, robotic, or just… not you.
BrandCalibrator™ solves this at the source.
It walks you through the exact questions a strategist would ask. Then, it turns your voice, values and positioning into a ready-to-use instruction guide for any AI tool.
So you’re not just feeding AI better prompts.
You’re giving it a smarter lens to see you clearly.
Here’s the truth…
Articulating your brand is hard.
Not because you don’t know who you are — but because pulling your passion, expertise and energy into words that stick with your audience takes a specific kind of magic.
You need someone to ask the right questions, spot the gaps and extract the essence of your brand so it becomes clear and repeatable.
I’ve been doing this as a brand strategist for over 15 years. This is my secret sauce — turning messy notes and half-formed ideas into sharp, compelling messaging that resonates.
And now? I’ve trained Brenda the BrandCalibrator™ (yes, she has a name!) to replicate my process in an interactive way. You get my magic skillset, in a guided GPT format!
"Now I actually get to leave with a brand that I can connect to and use to promote (both my businesses). I knew that I had all the ingredients for the businesses, but Kelly's tool helped me put all those ingredients together and really bake something that I can now dish out and show people how wonderful my businesses are and also how we can serve the community in a very clear and important way."
Jenny Limoges
Registered Midwife
So, what is the BrandCalibrator™?
You might have heard this called a brand strategy, brand guidelines or even a brand book before.
But here’s what makes BrandCalibrator™ different:
It doesn’t just give you “guidelines.” It creates comprehensive Brand DNA instructions you can use to train AI on your brand. It becomes a living reference guide that teaches your tools (and your team, if you have one) how to think, communicate and write like you – EVERY TIME.
And the best part? It’s done in one interactive session that takes about two hours.
It’s like your very own brand strategy VIP Day in a BOT.
How it works
BrandCalibrator™ is an interactive, AI-powered experience that walks you through five phases to capture your unique brand DNA.
In under two hours, you’ll have a clear, complete set of nuanced instructions that you can upload into your AI tool or custom GPTs.
Goodbye generic AI outputs. Hello on-brand strategy and content!
- A two-hour “VIP Day in a BOT” that feels like having me in the room with you (without the $3,500 VIP day price tag!)
- A complete, AI-ready Brand DNA instruction set you can use immediately.
- A repeatable process you can revisit anytime your brand evolves.
Step 1: Known-for clarity
Get crystal clear on what you want to be known for. This anchors every strategic decision you make as a brand. And it’s the lens through which your AI should operate.
Step 2: Brand audit & voice forensics
A comprehensive audit of how you’re showing up today to spot the inconsistencies and gaps.
Plus a word nerd-level deep analysis of your voice: sentence structure, punctuation preferences (goodbye em dashes!), and even acceptable emojis.
Step 3: Ideal client deep dive
Uncover the exact language, motivations and objections of your audience so your content connects and converts.
Step 4: Personality infusion
Bring your quirks, stories and signature turns of phrase into the mix so AI doesn’t just copy, it channels your personality.
(Millennial boy band nostalgia and all!)
Step 5: BrandCalibrator™ document compilation
Sit back and watch everything be pulled together into a single AI-ready Brand DNA instruction set! Celebrate because you now have a master reference that can plug into every prompt, project and platform.
Don’t just take it from me! Here’s what solopreneurs are saying:
pop the prosecco
this is *kinda* a big deal!
You’ve seen how it works. You’ve seen the kind of brand clarity and AI-ready voice guidance you’ll walk away with.
BrandCalibrator™ is putting an end to generic, robotic content—for good.
Because you deserve AI tools that actually save you time and sound like you, not something you have to rewrite or cringe through.
This isn’t just a branding exercise.
It’s a strategic shortcut to showing up consistently, confidently and in your own voice.
You don’t need a $3,500 brand strategist to make AI work for you.
Get the power of a VIP Day (in a BOT) for just $97.
BrandCalibrator™ is built from the same framework I use with private clients who have paid $3,500+ for custom brand strategy VIP days.
But instead of booking weeks out and blocking off your calendar, you’ll get the same clarity—on your own time, in under two hours, for a fraction of the cost.
Right now, you can grab it for just $97 as part of our limited-time Founder’s Rate—available until October 31.
After that? The price goes up.
Let’s recap what you’re getting:
- A complete, AI-ready Brand DNA instruction guide tailored to your voice, values and audience
- A repeatable system you can use across GPTs, content tools and even team members
- Messaging, tone and client language built with you—not guessed by a robot
- Lifetime access to the process (so you can revisit anytime your brand evolves)
And you can do it in about 2 hours!
Want to know more about the human behind this robot?
Hey, I’m Kelly!
Somewhere between building my first custom GPT and cloning my brain into an AI assistant, I accidentally became a tech nerd.
Now, as an award-winning marketer, visibility strategist and accidental tech nerd, I help heart-centred entrepreneurs get visible in ways that actually move the needle. No more chasing likes or performing for algorithms. I teach you how to build visibility habits, leverage collaboration over competition and use AI as your sidekick, not a replacement, so you can grow your business without burning out.
With over a decade in corporate PR, a top 3% podcast (Entrepreneur School) and hundreds of small businesses supported, I have seen it all: the marketing fads, the vanity metrics, the hamster wheel of “post more.” What I know for sure? Visibility is non-negotiable. But it does not have to be overwhelming, time-sucking or fake.
When I am not building custom AI tools or speaking on stages, you will find me chauffeuring my two girls to all of their sports, sipping a flat white or sneaking in a mountain hike. I am proof that you can build a thriving, aligned business without sacrificing the life you are working so hard to live.
Because at the end of the day, that is why I am here: to make marketing feel human again and to show you that your visibility can be as strategic as it is sustainable.
don’t wait too long! Founder’s rate is only available until October 31, 2025!
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Let’s make this the easiest yes of the year.
I’ve poured nearly 20 years of brand strategy into the proprietary process behind BrandCalibrator™ and I stand by the clarity it delivers.
So here’s my promise:
If you complete the experience and don’t feel crystal clear on your Brand DNA instructions, I’ll personally hop on a 15-minute call to troubleshoot and fill in any gaps.
No forms. No jumping through hoops. Just real support.
Please note: Because this is a digital, immediately accessible product with proprietary IP, there are no refunds. But there’s also zero risk of getting stuck.
Still on the fence?
Here’s how you’ll know BrandCalibrator™ is exactly what you need.
- You’re tired of AI spitting out robotic, generic copy no matter how many prompts you try.
- You’ve got all the ingredients of a great brand, but haven’t had the time or structure to pull them together clearly.
- You’re done sounding “off” and ready to show up in a voice that’s 100% you.
- You want content that reflects your personality, stories, and values—not just the algorithm.
- You’ve considered working with a brand strategist, but the cost (and timeline) made it feel out of reach.
- You love the idea of getting a distilled version of my $3,500 VIP Day — in just two hours, for a fraction of the price.
👉 If at least 3 of these hit home, BrandCalibrator™ was built for you.
Got questions? Let’s make this an easy yes.
Why is it only $97? What’s the catch?
There’s no catch. This is a special Founder’s Rate while I gather early feedback, refine the experience, and celebrate making this framework more accessible. You get lifetime access to the full process—at a fraction of what my 1:1 clients pay.
What exactly do I walk away with?
You’ll receive a complete Brand DNA instruction guide that includes:
- Brand positioning and values
- Your voice, tone and messaging patterns
- Ideal client profile including fears, pain points, desires and objections
- Custom “Do/Don’t Say” lists, signature phrases, and emoji preferences
- A ready-to-use prompt instruction you can plug into AI tools (or share with your team)
How is this different from other brand templates or prompt libraries?
Most templates make you do all the heavy lifting. BrandCalibrator™ guides you through a strategist-grade experience, asks the right questions, and compiles everything into a living document that teaches your AI tools how to think and sound like you.
This isn’t a pack of prompts—it’s a full brand foundation, distilled.
Do I need a paid ChatGPT account to use this?
Yes. You will need to have a ChatGPT Pro account to be able to complete the full session.
What tools does this work with?
You can use your BrandCalibrator™ with any tool that allows you to input context. Eg. ChatGPT, Claude, Jasper, Notion AI, custom GPTs and more. You can also hand it to a VA or content creator to keep your messaging aligned.
Is there support if I get stuck?
Yes! If you go through the process and don’t feel clear, I’ll personally hop on a 15-minute troubleshooting call to help you make sense of your BrandCalibrator™. Just email me kelly@ksco.ca
Are there refunds?
Because this is a digital product with immediately accessible proprietary content, there are no refunds. But with my clarity guarantee, there’s no risk of getting stuck.
What if I have more questions?
I’m here for you! Just shoot me an email at kelly@ksco.ca or DM on IG and we can chat!