I know you’re thinking: What’s she going to make me do? (and do I really want to do it?) First of all, I won’t ask you to do anything unsafe, unethical or illegal. That should be obvious. I also won’t ask you do anything I haven’t already done myself. I can’t MAKE you do anything. But that fact that you’re this far down this page tells me that you already KNOW you need something and someone to challenge you to get out of your own way, push past some of your fears and step outside your comfort zone, because you’re curious about what could happen if you did.
The actions within this challenge are not industry-specific, nor are they restricted to service-based businesses. These visibility strategies can be applied to any business.